diff --git a/backend/internal/app/appearance.go b/backend/internal/app/appearance.go
index 664904216..03f0415f4 100644
--- a/backend/internal/app/appearance.go
+++ b/backend/internal/app/appearance.go
@@ -48,6 +48,7 @@ const (
 	defaultAppearanceVideoURL  = "https://boss-shjd.biliapi.net/updream/aniforge/video/video_bbcb00bd-650d-4249-9346-5cd21fd2484c_m1hc-u0-1pu13x-3v1s.mp4"
 	defaultAppearancePosterURL = "https://i0.hdslb.com/bfs/aitool/aniforge/image/02933f26-5f1b-49ff-a811-b7f95ee5e5b8_m1hc-u0-sau.jpg"
 	defaultAppearanceHeroTitle = "让一个故事，\n从文字走向银幕。"
+	defaultRedeemPurchaseURL   = "https://wzyp.cn/shop/JPDK4SRD"
 )
 
 type AppearanceSetting struct {
@@ -72,6 +73,7 @@ type AppearanceSetting struct {
 	FooterCopyright           string                `json:"footerCopyright"`
 	ICPFilingEnabled          bool                  `json:"icpFilingEnabled"`
 	ICPFilingNumber           string                `json:"icpFilingNumber"`
+	RedeemPurchaseURL         string                `json:"redeemPurchaseUrl"`
 }
 
 type PublicAppearanceSetting struct {
@@ -96,6 +98,7 @@ type PublicAppearanceSetting struct {
 	FooterCopyright           string              `json:"footerCopyright"`
 	ICPFilingEnabled          bool                `json:"icpFilingEnabled"`
 	ICPFilingNumber           string              `json:"icpFilingNumber"`
+	RedeemPurchaseURL         string              `json:"redeemPurchaseUrl"`
 	LogoConfigured            bool                `json:"logoConfigured"`
 	DarkLogoConfigured        bool                `json:"darkLogoConfigured"`
 	AuthVideoConfigured       bool                `json:"authVideoConfigured"`
@@ -125,6 +128,7 @@ func defaultAppearanceSetting() AppearanceSetting {
 		LogoFrameEnabled:  true,
 		SkinID:            defaultAppearanceSkinID,
 		SkinThemes:        defaultAppearanceSkinThemes(),
+		RedeemPurchaseURL: defaultRedeemPurchaseURL,
 	}
 }
 
@@ -205,6 +209,7 @@ func (s *Service) UpdateAppearance(actor *model.User, value AppearanceSetting) (
 	value.SEOKeywords = normalizeAppearanceSingleLine(value.SEOKeywords)
 	value.FooterCopyright = normalizeAppearanceSingleLine(value.FooterCopyright)
 	value.ICPFilingNumber = normalizeAppearanceSingleLine(value.ICPFilingNumber)
+	value.RedeemPurchaseURL = strings.TrimSpace(value.RedeemPurchaseURL)
 	if err := validateAppearanceSetting(value); err != nil {
 		return nil, err
 	}
@@ -443,6 +448,7 @@ func (s *Service) readAppearance() (*model.SystemSetting, AppearanceSetting, err
 	value.SEOKeywords = normalizeAppearanceSingleLine(value.SEOKeywords)
 	value.FooterCopyright = normalizeAppearanceSingleLine(value.FooterCopyright)
 	value.ICPFilingNumber = normalizeAppearanceSingleLine(value.ICPFilingNumber)
+	value.RedeemPurchaseURL = strings.TrimSpace(value.RedeemPurchaseURL)
 	return setting, value, nil
 }
 
@@ -521,6 +527,12 @@ func validateAppearanceSetting(value AppearanceSetting) error {
 	if value.ICPFilingEnabled && value.ICPFilingNumber == "" {
 		return BadAuthRequest("显示备案号前请先填写备案号")
 	}
+	if value.RedeemPurchaseURL != "" {
+		parsed, err := url.Parse(value.RedeemPurchaseURL)
+		if err != nil || parsed.Scheme != "https" || parsed.Host == "" {
+			return BadAuthRequest("兑换码购买链接必须是有效的 HTTPS 地址")
+		}
+	}
 	for _, resourceID := range []string{value.LogoResourceID, value.DarkLogoResourceID, value.AuthVideoResourceID, value.AuthVideoPosterResourceID} {
 		if len(resourceID) > 80 {
 			return BadAuthRequest("外观资源 ID 无效")
@@ -704,6 +716,7 @@ func publicAppearanceSetting(setting *model.SystemSetting, value AppearanceSetti
 		FooterCopyright:     effectiveAppearanceCopyright(value),
 		ICPFilingEnabled:    value.ICPFilingEnabled && value.ICPFilingNumber != "",
 		ICPFilingNumber:     value.ICPFilingNumber,
+		RedeemPurchaseURL:   safeAppearancePurchaseURL(value.RedeemPurchaseURL),
 		Configured:          setting != nil,
 		Revision:            revision,
 	}
@@ -743,6 +756,18 @@ func publicAppearanceSetting(setting *model.SystemSetting, value AppearanceSetti
 	return result
 }
 
+func safeAppearancePurchaseURL(value string) string {
+	candidate := strings.TrimSpace(value)
+	if candidate == "" {
+		return ""
+	}
+	parsed, err := url.Parse(candidate)
+	if err != nil || parsed.Scheme != "https" || parsed.Host == "" {
+		return ""
+	}
+	return parsed.String()
+}
+
 func effectiveAppearanceSEOTitle(value AppearanceSetting) string {
 	if value.SEOTitle != "" {
 		return value.SEOTitle
diff --git a/web/src/components/layout/workspace-wallet-modal.tsx b/web/src/components/layout/workspace-wallet-modal.tsx
index de6e85d1f..0e9e4dd46 100644
--- a/web/src/components/layout/workspace-wallet-modal.tsx
+++ b/web/src/components/layout/workspace-wallet-modal.tsx
@@ -10,6 +10,7 @@ import { closePaymentOrder, createPaymentOrder, getPaymentOrder, listPaymentProv
 import { getWallet, redeemCredits, type CreditLedgerEntry, type WalletSummary } from "@/services/api/wallet";
 import { cn } from "@/lib/utils";
 import { openWorkspaceWallet, WORKSPACE_WALLET_OPEN_EVENT, type WorkspaceWalletOpenDetail } from "@/lib/workspace-wallet";
+import { useAppearanceStore } from "@/stores/use-appearance-store";
 import { useUserStore } from "@/stores/use-user-store";
 
 type WalletModalTab = "topup" | "redeem" | "history";
@@ -64,6 +65,7 @@ export function WorkspaceWalletHost() {
 
 export function WorkspaceWalletModal({ open, onClose, pendingPaymentOrderId, paymentInvalid }: { open: boolean; onClose: () => void; pendingPaymentOrderId?: string; paymentInvalid?: boolean }) {
     const { message } = App.useApp();
+    const redeemPurchaseUrl = useAppearanceStore((state) => state.appearance.redeemPurchaseUrl);
     const [tab, setTab] = useState<WalletModalTab>("topup");
     const [wallet, setWallet] = useState<WalletSummary | null>(null);
     const [walletLoading, setWalletLoading] = useState(false);
@@ -378,7 +380,14 @@ export function WorkspaceWalletModal({ open, onClose, pendingPaymentOrderId, pay
                                 <div className="workspace-wallet-section-heading">
                                     <div>
                                         <h3>兑换码</h3>
-                                        <p>输入兑换码，将积分存入当前账户。</p>
+                                        <p>
+                                            购买后请复制卡密，返回此处兑换。
+                                            {redeemPurchaseUrl ? (
+                                                <a className="workspace-wallet-redeem-link" href={redeemPurchaseUrl} target="_blank" rel="noopener noreferrer">
+                                                    获取兑换码
+                                                </a>
+                                            ) : null}
+                                        </p>
                                     </div>
                                     <TicketCheck />
                                 </div>
diff --git a/web/src/pages/admin/settings/appearance-settings-page.tsx b/web/src/pages/admin/settings/appearance-settings-page.tsx
index 7f8e93124..a81bbc615 100644
--- a/web/src/pages/admin/settings/appearance-settings-page.tsx
+++ b/web/src/pages/admin/settings/appearance-settings-page.tsx
@@ -45,6 +45,7 @@ export default function AppearanceSettingsPage() {
     const [footerCopyright, setFooterCopyright] = useState("");
     const [icpFilingEnabled, setIcpFilingEnabled] = useState(false);
     const [icpFilingNumber, setIcpFilingNumber] = useState("");
+    const [redeemPurchaseUrl, setRedeemPurchaseUrl] = useState("");
     const [files, setFiles] = useState<DraftFiles>(EMPTY_FILES);
     const [resets, setResets] = useState<ResetState>(EMPTY_RESETS);
     const [loading, setLoading] = useState(true);
@@ -79,6 +80,7 @@ export default function AppearanceSettingsPage() {
             normalizeSingleLine(footerCopyright) !== setting?.footerCopyright ||
             icpFilingEnabled !== setting?.icpFilingEnabled ||
             normalizeSingleLine(icpFilingNumber) !== setting?.icpFilingNumber ||
+            normalizeSingleLine(redeemPurchaseUrl) !== setting?.redeemPurchaseUrl ||
             Object.values(files).some(Boolean) ||
             Object.values(resets).some(Boolean));
     const blocker = useBlocker(dirty && !saving && !restoring);
@@ -103,6 +105,7 @@ export default function AppearanceSettingsPage() {
         setFooterCopyright(value.footerCopyright);
         setIcpFilingEnabled(value.icpFilingEnabled);
         setIcpFilingNumber(value.icpFilingNumber);
+        setRedeemPurchaseUrl(value.redeemPurchaseUrl);
         setFiles(EMPTY_FILES);
         setResets(EMPTY_RESETS);
         setLoadError("");
@@ -214,6 +217,7 @@ export default function AppearanceSettingsPage() {
         setFooterCopyright(setting.footerCopyright);
         setIcpFilingEnabled(setting.icpFilingEnabled);
         setIcpFilingNumber(setting.icpFilingNumber);
+        setRedeemPurchaseUrl(setting.redeemPurchaseUrl);
         setFiles(EMPTY_FILES);
         setResets(EMPTY_RESETS);
         Object.values(inputRefs).forEach((ref) => {
@@ -289,6 +293,7 @@ export default function AppearanceSettingsPage() {
         const nextSeoKeywords = normalizeSingleLine(seoKeywords);
         const nextFooterCopyright = normalizeSingleLine(footerCopyright);
         const nextIcpFilingNumber = normalizeSingleLine(icpFilingNumber);
+        const nextRedeemPurchaseUrl = normalizeSingleLine(redeemPurchaseUrl);
         if (!nextBrandName || Array.from(nextBrandName).length > 40) {
             setActiveTab("brand");
             message.error("品牌名称必须为 1 到 40 个字符");
@@ -327,6 +332,16 @@ export default function AppearanceSettingsPage() {
             message.error("显示备案号前请先填写备案号");
             return;
         }
+        if (nextRedeemPurchaseUrl) {
+            try {
+                const parsed = new URL(nextRedeemPurchaseUrl);
+                if (parsed.protocol !== "https:" || !parsed.host) throw new Error("invalid");
+            } catch {
+                setActiveTab("footer");
+                message.error("兑换码购买链接必须是有效的 HTTPS 地址");
+                return;
+            }
+        }
         const skinError = validateSkinDrafts(skinThemes, skinId);
         if (skinError) {
             setActiveTab("skins");
@@ -370,6 +385,7 @@ export default function AppearanceSettingsPage() {
                 footerCopyright: nextFooterCopyright,
                 icpFilingEnabled,
                 icpFilingNumber: nextIcpFilingNumber,
+                redeemPurchaseUrl: nextRedeemPurchaseUrl,
             });
             applySetting(updated);
             commitPublicAppearance(updated.public);
@@ -732,6 +748,9 @@ export default function AppearanceSettingsPage() {
                                                 <Form.Item label="备案号" extra="请填写真实备案号，例如“蜀ICP备XXXXXXXX号”；系统不会替你申请或核验备案。">
                                                     <Input value={icpFilingNumber} maxLength={64} showCount placeholder="例如：蜀ICP备XXXXXXXX号" onChange={(event) => setIcpFilingNumber(event.target.value)} />
                                                 </Form.Item>
+                                                <Form.Item label="兑换码购买链接" extra="填写 HTTPS 购买页面地址；留空则不显示“获取兑换码”入口。">
+                                                    <Input value={redeemPurchaseUrl} maxLength={500} showCount placeholder="例如：https://wzyp.cn/shop/JPDK4SRD" onChange={(event) => setRedeemPurchaseUrl(event.target.value)} />
+                                                </Form.Item>
                                             </Form>
                                             <div className="admin-appearance-logo-frame-option">
                                                 <div className="admin-appearance-logo-frame-copy">
diff --git a/web/src/services/api/appearance.ts b/web/src/services/api/appearance.ts
index 0dd809349..c47e5f4a7 100644
--- a/web/src/services/api/appearance.ts
+++ b/web/src/services/api/appearance.ts
@@ -26,6 +26,7 @@ export type PublicAppearance = {
     footerCopyright: string;
     icpFilingEnabled: boolean;
     icpFilingNumber: string;
+    redeemPurchaseUrl: string;
     logoConfigured: boolean;
     darkLogoConfigured: boolean;
     authVideoConfigured: boolean;
@@ -57,6 +58,7 @@ export type AdminAppearance = {
     footerCopyright: string;
     icpFilingEnabled: boolean;
     icpFilingNumber: string;
+    redeemPurchaseUrl: string;
     public: PublicAppearance;
     configured: boolean;
     updatedBy?: string;
@@ -107,6 +109,7 @@ export async function updateAdminAppearance(
         | "footerCopyright"
         | "icpFilingEnabled"
         | "icpFilingNumber"
+        | "redeemPurchaseUrl"
     >,
 ) {
     const result = await http.patch<{ setting: AdminAppearance }>("/admin/settings/appearance", input);
diff --git a/web/src/stores/use-appearance-store.ts b/web/src/stores/use-appearance-store.ts
index dd522c9d4..8411610a6 100644
--- a/web/src/stores/use-appearance-store.ts
+++ b/web/src/stores/use-appearance-store.ts
@@ -27,6 +27,7 @@ export const DEFAULT_PUBLIC_APPEARANCE: PublicAppearance = {
     footerCopyright: `© ${new Date().getFullYear()} 影策. All rights reserved.`,
     icpFilingEnabled: false,
     icpFilingNumber: "",
+    redeemPurchaseUrl: "",
     logoConfigured: false,
     darkLogoConfigured: false,
     authVideoConfigured: false,
@@ -61,6 +62,7 @@ export function normalizePublicAppearance(value?: Partial<PublicAppearance> | nu
     const seoKeywords = normalizeAppearanceCopy(value?.seoKeywords, "", true);
     const footerCopyright = normalizeAppearanceCopy(value?.footerCopyright, `© ${new Date().getFullYear()} ${resolvedBrandName}. All rights reserved.`);
     const icpFilingNumber = normalizeAppearanceCopy(value?.icpFilingNumber, "", true);
+    const redeemPurchaseUrl = typeof value?.redeemPurchaseUrl === "string" ? safeAppearanceURL(value.redeemPurchaseUrl, "") : "";
     return {
         ...DEFAULT_PUBLIC_APPEARANCE,
         ...value,
@@ -85,6 +87,7 @@ export function normalizePublicAppearance(value?: Partial<PublicAppearance> | nu
         footerCopyright,
         icpFilingEnabled: Boolean(value?.icpFilingEnabled && icpFilingNumber),
         icpFilingNumber,
+        redeemPurchaseUrl,
         logoConfigured: Boolean(value?.logoConfigured),
         darkLogoConfigured: Boolean(value?.darkLogoConfigured),
         authVideoConfigured: customVideo,
diff --git a/web/src/styles/globals.css b/web/src/styles/globals.css
index dc94bbf74..e42cfae27 100644
--- a/web/src/styles/globals.css
+++ b/web/src/styles/globals.css
@@ -17034,6 +17034,31 @@ html:not(.dark) .creation-home .creation-user-message-copy-wrap { box-shadow: 0
     font-size: 11px;
 }
 
+.workspace-wallet-redeem-link {
+    display: inline-flex;
+    align-items: center;
+    margin-left: 8px;
+    border-radius: 6px;
+    background: var(--user-accent-soft);
+    padding: 3px 9px;
+    color: var(--user-accent) !important;
+    font-size: 13px;
+    font-weight: 650;
+    line-height: 1.5;
+    text-decoration: none;
+    white-space: nowrap;
+}
+
+.workspace-wallet-redeem-link:hover {
+    background: color-mix(in srgb, var(--user-accent) 16%, transparent);
+    text-decoration: underline;
+}
+
+.workspace-wallet-redeem-link:focus-visible {
+    outline: 2px solid var(--user-accent);
+    outline-offset: 2px;
+}
+
 .workspace-wallet-section-heading > svg {
     width: 20px;
     height: 20px;